Founded in 2004 from the idea that wineries, breweries, cideries and distilleries wanted honest, local, technical service and support from their equipment & supplies distributor. Operating under that model, Cellar-Tek has grown from its humble beginnings to encompass 15 employees working from two fully stocked warehouses.
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Meet the Team.
Perry started his career in the Distribution Industry in
1986 with Refrigerative Supply Ltd (RSL) a Western Canadian, family owned
HVAC/R wholesaler. During his 22 years with RSL and various roles (Inside Sales,
Outside Sales, and Branch Manager) it was a busy tenure as they grew from 5
branches in 1986 to 15 branches today. Perry left RSL in 2008 to be a partner
at Cellar-Tek and today enjoys working with our 13 team members and his
Business Partner Peter Glockner. He spent many years attending and many hours
studying at NAIT (HVAC/R Courses), Douglas College, and Okanagan College
(Business Management). When not in the office you could find Perry
Mountain Biking, watching or playing hockey, Golfing, or Fishing.
Pete started out in Sales & Marketing for Okanagan Spring Brewing pre-corporate days from ‘92 to ‘97. From ’97 to ’01 he was then a partner at Nelson Brewing Co and had tuned up all beers to style, changed the format from 650mL to 6x341mL including direction for all packaging design. He also installed and serviced draft beer line systems to get more draft customers and brewed all recipes when the brewer took holidays. From ’01 to ’03 he was then at Tree Brewing Co. There, he also had tuned up beers to style and launched the first commercially available Pacific Northwest IPA in BC, Hophead IPA, including recipe and graphics direction for packaging. He also installed and serviced draft beer lines at Tree. In ’03 to ’06 Pete turned to Sales & Marketing at Treasury Wine. He worked with Australian and California wine icon brands; Penfolds, Rosemount Estates, Lindemans, Beringer, Chateau St. Jean, Wolf Bass, Stags’ Leap and Wynn’s Coonawarra. From ’07 to present, Pete is now a Co-Owner at Cellar-Tek and specializes in Filtration and Fermentation, Brewing Equipment Sales, Project Consulting, as well as Marketing.
Jennifer started with Cellar-Tek in 2010. Her professional background was in healthcare billing/HR and insurance. Today, her primary role at Cellar-Tek is finance and making sure all of the ducks are in a row so the team can best serve you. She is a wife and busy mom of an active teenage son. He keeps her busy as a carpool mom, running from sport to sport. If that isn't enough, her dogs Dixie and Krash keep her on her toes. When she can, she enjoys movies, camping, hiking and anything outdoors.
Natalie Reynolds is a native of Ontario. She received her education at Brock University in St. Catharines, ON, where she obtained a BSc. Hons. in Oenology & Viticulture in 2001. Her industry experience began at the then-new Jackson-Triggs Winery in Niagara-on-the-Lake, making wines amidst building construction. Thereafter, she moved to Andrew Peller Ltd. at the Hillebrand (now Trius) location, and after their acquisition of Thirty Bench she assumed head winemaking responsibilities for that label. During that time Natalie garnered several awards including: Best in class (Cuvee) for Thirty Bench Red 2006, Cabernet Franc 2006, Riesling 2008 and Meritage 2007.In 2010, she began a consulting career that included several boutique Ontario wineries. Her experience as a winemaker included white aromatic varieties, red and white barrel fermented/aged wines, traditional method sparkling wines, and ice wines. In 2011, she accepted her current position at Cellar-Tek, where she is responsible for sales of supplies such as yeasts, malolactic bacteria, enzymes, tannins etc. to large equipment items, e.g. crush pad equipment, tanks, packaging equipment etc. She is frequently involved in outfitting start-up wineries as well as expansions at established wineries, and her extensive experience as a winemaker is crucial for providing these new businesses sound advice based on her broad knowledge.
Born and raised in the Niagara wine region of Ontario, Alayna got her start in the wine industry in 2004 as part of her International Trade degree from the University of Waterloo where she was able to work an internship at a winery in Chile. Her love of wine lead to more winery jobs in New Zealand, Australia and BC and also inspired her to formally learn more about it through the WSET Sommelier program where she earned her Level 3 certificate. Alayna has been with Cellar-tek since 2011, specializing in STELVIN screwcaps & packaging materials and she supports the day-to-day business as an Operations Team Leader.
Equal to her love of wine is her love of craft beer. Not only a CT employee, she is also one of our customers – together with her husband, Matt and their business partners, they opened Vice & Virtue Brewing Co. in Kelowna in 2018 with the brewhouse, chiller and all tanks supplied by Cellar-Tek’s Brewing team.
Andy is a retired ski bum that has taken both the Winery Assistant and Viticulture programs at Okanagan College and gained experience working in wineries, cideries and vineyards in the Okanagan. When not helping our clients with a solution, Andy instructs a portion of the Winery Assistant program at the College helping the future of the industry and looks forward to coming out of retirement.
Lea grew up in beautiful Fernie, BC. She attended Mount Royal College, University of Calgary, as well as the University of Lethbridge working on her BEd in Earth Science, before moving to Kelowna in 2005. She is a busy mom to her teenage son who keeps her either in a rink or on a baseball diamond most months of the year. Lea enjoys hiking (Knox Mountain mainly) and playing sports as well as enjoying all the Okanagan has to offer. Lea started at Cellar-Tek in 2013 where you most likely were greeted by her at reception. Over the years Lea has taken your order, packed and shipped your order, and now for the past 2 years is currently invoicing you for your order. Fun Fact: Lea and Erica (our Wine & Cider Consultant) are cousins and only discovered this over a glass of wine and talking about their small town BC roots!
Erin completed her BBA in 2013 and started at Cellar-Tek in 2014. Erin has an extensive European travel background. She lived and studied business in Madrid, Spain for 7 months. Over the years she has traveled to 17 different Countries. Erin has been handling Logistics at Cellar Tek for over 4 years, and has just recently took on a role in Marketing. In her spare time she enjoys skiing, hiking and camping.
Powell's journey from Edmonton to the Okanagan as a Mechanical Engineer gained him experience ranging from project management and construction for major developments to equipment manufacturing and food & beverage production. Over his 25 year career before joining the cellar-tek team his responsibilities included service, engineering, sales and team management. He joined our team in 2017 as a seasoned veteran in the Equipment Sales department and is now heading up the department as the Sales Manager for the technical equipment portion of our business. If you’re out having a beer with him, ask Powell about the "Nacho Man" and his perfection of this little known North American cultural dance.
Blake was born and raised in Vancouver. He then moved to the Okanagan in
1999 to “dry out” (that’s a rain joke). After working in the food and beverage
industry for 20 years, passing the W.S.E.T. advanced program with distinction,
and nearly three decades of beer “experience” and knowledge, the obvious next
step was to work at a brewery. Starting in 2012, Blake embraced the dirt and
joined the team at Tree Brewing, learning the craft from well educated
brewmasters and co workers. Over the next six years at Tree, Blake fully
immersed himself into the brew culture and had his hands on all facets of the brewery;
from brewing to filtering, cellaring to packaging. Blake also facilitated Tree
Brewing’s cask and barrel aged beer programs and worked his way up to be one
the breweries head brewers; having a helping hand in brewing and creating
numerous award-winning beers. When not at work or “tasting” beer, Blake can be
found trying to keep up to his two daughters on the ski hill or relaxing in the
shade of his backyard with his wife.
Ray was born and raised in the
Okanagan Valley and has worked as a journeyman refrigeration mechanic for the
last 15 years. He has specialized in winery and brewery chilling and heating
loops, chillers, and controls. Ray is very excited to further his knowledge in
specialty equipment repairs and service. His spare time is spent with his wife
Sabrina, and two kids Oliver and Winnie. Rays hobbies include hockey,
fly-fishing, and the great outdoors! He looks forward to meeting you and
building new relationships.