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About Us - Our Mission Statement

"We will provide the Canadian wine and brewing industries with high quality equipment and supplies coupled with outstanding service to our customers before, during and after every sale."

Cellar-tek was founded in 2004 by Randy Jones when he answered a cry from Canada’s wineries to create a commercial winery supply business that guarantees its service before, during and after every sale, be it large or small. Operating under that model, Cellar-tek has grown to encompass a full line of quality built commercial wine-making equipment and supplies. If it’s quality, dependable and sturdy equipment and supplies with impeccable service you’re after, then Cellar-Tek’s got what you need.

I guess you can say we have almost everything you need for commercial wine production except the grapes. If we don't have it, we'll do our best to get it, fast!

In 2008 Cellar-tek has taken the first steps towards expansion into the Ontario market with week-long, monthly sales trips into the Niagara region. The orders have already started coming in and the next step will be to set up a sales office with a local sales rep on the ground making regular calls to the region’s wineries.

Randy Jones, President & Technical Equipment Sales

Randy created Cellar-Tek to provide quality equipment and outstanding service to local wineries. A successful local businessman, Randy owned Viking Refrigeration for 18 years before redirecting his focus exclusively on Cellar-Tek. He brings a strong background in service and an extensive knowledge and understanding of mechanical systems.

Focus: technical equipment sales, providing the crucial link between your needs and the manufacturer. Details are important and Randy ensures that your company receives exactly what is expected.

Randy Martin, B.Comm. CA., VP Finance

Randy, a Chartered Accountant, joined Cellar-Tek in 2004. He brings 30 years experience in accounting and foreign exchange. His previous experience includes financing of real estate development and several years in the auction/liquidation business. His love of the Okanagan climate and the glamour of the wine industry led him to join forces with Randy Jones in 2004 and Cellar-tek was formed.

Focus: the purchase and sales of all types of foreign currencies with the goal of providing the fairest possible price for Cellar-Tek customers, Finance, Accounting, Inventory Logistics.

Peter Glockner, VP, Sales & Marketing

Peter joined the Cellar-Tek partnership in February 2007, bringing 15 years of experience in BC's beverage alcohol industry. He began his career in Micro Brewing, handling sales & marketing, recipe development and brewing. For the last 5 years, he has worked exclusively in the sales and marketing side of the wine industry. At Cellar-Tek, he brings passion and a developed palate for wine together with a strong commitment to customer service and growth of the wine industry in Canada.

Focus: sales & marketing, AEB products, FILTROX filter sheets, P&L SPECIALTIES crush pad equipment, PULSAIR cap management & mixing systems.

Perry Maxfield, VP, Branch Operations

Perry has over 22 years experience working for a commercial refrigeration equipment & supplies distributor. His roles ranged from sales, both in-house and field sales to his promotion as branch manager from 1996-2008. Perry will manage branch operations, inventory and shipping logistics, as well as assisting in technical sales & customer service. Perry is the most recent partner at Cellar-Tek and was attracted to the business by the passion and enthusiasm shown by the members of the Canadian wine industry towards their wines.

Focus: branch operations, CUNO cartridge filtration, ALCAN screwcaps & capsules, ALBRIGI tanks, spare parts, hoses & fittings.

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